Hausbau The World's first dynamically illustrated PDF-Mag

→ Read the Hausbau!

Read the Hausbau and get your individual copy. Print it out and be sure noone will have the same. Due to its origin, all texts of the Hausbau are in German.

Read the German press release at my academy in Stuttgart, Germany.
Merz Akademie

Read «Guidelines for use of Get Adobe Reader Web logos» and understand that it is your privilege to use Adobe Reader :)
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Google added the Hausbau to its index and so became the 733rd (and the 1929th) reader! The omni-present search engine furthermore created a dynamical HTML-view of the dynamically created PDF.
→ See what Google made of Hausbau's beautiful fonts
→ Alternatively view the «cached» version!

If a text on the web is ment to make a very serious impression, a document should be incontestable or if a letter should appear to be officially agreed by a firm’s management, publishers in general decide to use the portable document format (PDF) to present their material.
The PDF format remains to be used as the leaving of a distributive printing heritage—one copy of a work is sent unchanged to many receptionists.

In this context it was important for me to find a solution that might have the potential to extend the current use of the format PDF. With «Hausbau»—a PDF-magazine dealing with individuality in industrially pre-fabricated architecture—I try to point the reader’s attention to the fact that also PDFs (that are portrayed to be very statical and immutical — by Adobe’s AcrobatReader policy for example) can be programmed, processed and dynamically created. Especially the creation of dynamical illustrations in this format should be considered a novelty.

By means of the open-source software «F-PDF» I wrote a PHP-engine, that on each download creates a unique version of his magazine for every reader.

Factors of this uniqueness are coincidence and time:
at daybreak the «Hausbau» colors differ from the ones late at night; the metro train the last reader saw in his document does not stop, but continues to depart from the platform in the PDF created for the next reader; a building’s facade consists of other pre-fabricated concrete parts; different flats are illuminated; a shoal of fish is grouped differently; a crane has been lowered; meanwhile grass and bushes have been growing or the lately overgrowded playground, now is empty.

The secret of this dynamic drawing are TrueType fonts containing picture fragments instead of letters. This makes it possible for the engine to position different elements on the PDF page.
For example there is a font containing only parts of facades; with another you are able to type little people instead of letters. Others contain fish or skylines.

Besides the normal screen view of «Hausbau» the reader is able also to print his unique version in the print-view that comes along with complete dynamical imposition and crop marks.

Hausbau